Welcome to my blog!
Welcome to the M(dash)L Blog! This is your hub for marketing insights covering all of my digital marketing services, personal insights, tips and thoughts. Dive into practical strategies, up-to-the-minute trends, and expert advice designed to supercharge your business growth and connect with your community. Explore, learn, and transform your marketing with M(dash)L.
Equity Crowdfunding – What is it? How does it work?
Exploring Equity Crowdfunding and How Businesses Can Leverage This Growth Opportunity
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Competitive Analysis for Small Businesses: Your How To Guide
In today’s fast-paced world, understanding your competition is essential for small businesses. A competitive analysis helps identify market gaps, refine marketing strategies, set competitive rates, gain marketing inspiration, anticipate threats, allocate resources effectively, and identify market opportunities. The guide provides a step-by-step process for conducting a thorough competitive analysis and leveraging insights to refine marketing…
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Influencer Marketing for Small Business: A Comprehensive Guide
Social media has revolutionized small business marketing, offering a global platform for minimal investment. It allows showcasing products, engaging with customers, and building brand loyalty. Social media also provides cost-effective marketing, direct customer engagement, and valuable insights while driving website traffic and enhancing customer experience. Embracing influencer marketing further expands reach and engagement, enabling small…
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The Ultimate Guide to Lead Nurturing and Funnels
What is a Lead Nurture Strategy? A lead nurture strategy is a structured plan designed to engage prospects at various stages of their buying journey. It’s about building relationships with potential customers by providing relevant information and value at each step, guiding them toward making a purchase. This strategy involves personalized communication, often through email,…
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How to Use Data & Analytics to Improve Your Marketing
What is Marketing Analytics? It can’t be that complicated, can it? Well, yes and no. Marketing analytics involves the analysis of data related to marketing activities. This practice encompasses measuring, managing, and analyzing performance data from marketing campaigns and activities to maximize effectiveness and optimize return on investment (ROI). The primary goal of marketing analytics…
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Is Email Marketing Worth It?
Is Email Marketing Worth It? It Can Be A Game-Changer for Small Businesses When Done the Right Way
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