Driving Crowdfunding Success at StartEngine
the story.
At StartEngine, the stakes were high. Every startup on the platform was racing to hit their funding goals, and I was brought in to help make sure they got there. As Director of Funding Growth, I wasn’t just managing ads, I was building the machine behind the raise.
I led growth strategies for 20+ issuers across industries, balancing speed with precision. We deployed over $20K/week in paid media across Meta and Google with one goal in mind: maximize ROAS while turning cold traffic into committed investors. On average, we hit 2.8x.
But performance alone isn’t scalable without systems. So I built them. I created internal reporting dashboards, automated daily campaign summaries, and introduced AI workflows that saved our lean team over 5 hours a week. On top of that, I led the charge in developing landing pages, ad creatives, email sequences, and weekly newsletter placements—freeing up founders to focus on pitching while we kept the momentum going.
Growth wasn’t just a result, it was a process. And I refined it, week after week.
summary.
At StartEngine, I ran the performance engine behind $2.6M+ in Q4 investment growth, combining paid media expertise with strategic ops to accelerate outcomes and increase internal efficiency.
The numbers…
AI-integrated reporting and automations saved team 5+ hours weekly
$2.6M+ in capital raised via campaigns I led for 20+ startups
$20K+ weekly ad spend deployed across Meta & Google with 2.8x average ROAS
Campaign asset creation: landing pages, ad copy, email flows, newsletter inserts