Project Portfolio
These are examples, case studies and reports from numerous projects and campaigns I have worked on throughout my career. This is truly a small sample of the work I have completed throughout my professional career. Feel free to review and use your imagination in how something similar could help your company unlock your true growth potential when you partner with M(dash)L LLC!
Opticyte Capital Raise via Reg CF: PPC, Content Creation & Investor Relations
Opticyte came to me with a live Reg CF raise on StartEngine, but the campaign needed momentum. Before 2025 kicked off, they had raised ~$149K, with just 286 followers and 83 investors. To hit their goals, we had to re-energize the campaign, scale awareness, and convert more visitors into investors. Read more…
Boost User Retention Strategies for Sustainable Growth
New users were signing up—but not sticking around. At Snackpass, I uncovered the drop-off points and built a retention strategy that turned first-time users into loyal customers. Here’s how I fixed the funnel and drove sustainable growth. Read more…
StartEngine Crowdfunding: Paid Growth, Smarter Systems
I helped 20+ startups raise over $2.6M by running high-performance ad campaigns and tightening internal operations. From launching investor funnels to building AI-driven reporting tools, every move was about scale and efficiency. Dive into how I combined creative execution with smart systems to drive real results. Read more…
Terminal Growth Marketing + Demand Generation
I built and scaled a full-stack demand gen engine across SEO, paid ads, email, and landing pages, delivering results across both B2B and B2C. From a 90% drop in CAC to a 187% spike in conversions, every lever was tested, optimized, and dialed in. Read more…
Terminal’s 2023 Annual Insights & Trends Global Report
This annual report for Terminal serves as the primary B2B driver for inbound leads and is used to inform sales talking points around the world. Read more…
Red Bull Wings Team Global On-Boarding Training Booklet
Red Bull employs thousands of Wings Team Members operating in over 50 countries around the globe, sampling 10’s of millions of cans throughout the year. Created a globally relevant Training + On-Boarding Booklet for these Wings Teams. Read more…
Red Bull Collegiate Skydiving Activation
Red Bull works to Give Wings to people & their ideas. This could come about in any number of ways, and at UCONN, we identified a way to do this in a way that no other brand on the planet could. Red Bull professional skydivers Jeff Provenzano & Amy Chmelecki from the Red Bull Air Force visited Connecticut to work with this team, providing them with an unmatched learning opportunity and Red Bull experience. Read more…
Snackpass Product Marketing Videos + Sales Assets
Led the creation of product focused videos for the Snackpass sales team as they pounded the pavement in new markets, giving them the best chance at success of selling the full suite of products. Read more…
Air France Route Launch: Experiential Marketing Event
DFW > CDG Route Launch Event – The goal? Offer unique experiences to educate, honor and thank key business partners and consumers, as well as local government and airport officials. And do all of this while incorporating the coming together of the French and Texan cultures. Read more…
Volvo Ocean Race x Red Bull Athlete Activation
During the 2014-2015 stop-over in Newport, Rhode Island, the Volvo Ocean Race provided a unique opportunity to bring the World of Red Bull to life in a way that was quite different from which these salted sailors and fans were used to – free running. Read more…
Red Bull Media House: Distance Between Dreams Film Premiere
Distance Between Dreams brings to life the most historic year in big wave surfing through the eyes of Red Bull surfing athlete, Ian Walsh. His goal was to redefine the upper limits of what is considered a ‘rideable’ wave.’ Ian Walsh was born in Newport, Rhode Island before moving to Maui and playing host to premiere his newest film from Red Bull Media House was the perfect fit for the market. Read more…
Fairfield University x Red Bull Collegiate Activation
Fully immersive brand-experience event for graduating seniors at Fairfield University. Clam Jam saw over 2,250 students in attendance and primary school officials, as well as local police & EMT, strengthening relationships between the brand and the university, the local Fairfield community and first responders. Read more…